IN CLIENTS' SHOES
Put yourself in your clients' shoes. Think the way they think, see your product or service through their eyes.

LESS IS MORE
Avoid having too many elements or long texts on your pages. Say less, stress the main points only. Don't try to say everything even if it looks important.

PROCESSING PAYMENTS
If your site collects payments online, choosing the right payment-processing service is critical. Security, reputation, short response times of the support staff and the ease of integration should be your top criteria, along with the costs. Always consult your web designer first.

GET A RELIABLE WEB HOST
Be careful - bad hosting service can cause much trouble to your online business! Don't trust cheap offers or guarantees - rather ask someone who is actually using the service. Your web designer is probably the best one to ask.

HAVE A SPECIFICATION
When starting a new project, make sure everything is described in a specification. This will minimise the risk of misunderstandings and the development process organisation will be better.
It's recommended that your designer write the specification, based on your list of requirements and then give it to you for an approval.

PROTECT YOUR DOMAIN
Don't wait for the last moment - renew your domain name at least a month before it expires. So-called "domain hijackers" watch for expiring domain names and overtake them at the moment they expire.

CLARIFY AND EXPLAIN
Be as clear as possible when sending requests to your web designers. They work with different types of clients, so they may not always guess what you need. "Please remove the address field from the registration form" is much better than "Remove address".

ADVERTISE & SEO
Your site is not enough - advertise to get new business. Search Engine Optimisation (SEO) is a must for any web site today.